ABOUT THE LIVE TALKS WITH MAURICE MATTA

The USAID Lebanon Enterprise Development (LED) Project is excited to announce a series of topic-focused webinars, hosted by Maurice Matta. Organized every month, guest speakers will discuss the current business needs and trends and will offer concrete and practical advices for how businesses can cope with the compound crises, adapt, and boost their competitiveness in local and international markets. Now more than ever, the Lebanese people and businesses need support, hope, motivation, and persistence.

ABOUT THIS TALK

Lebanon has been enduring a severe economic and financial crisis, followed by COVID-19 pandemic, and a big explosion at the port of Beirut. The impact has been particularly severe in all sectors and the big question is how to survive through those ongoing crises, how to be resilient, how to identify an opportunity, and how to overcome those challenges.

In addition, local businesses will understand how they can benefit from the USAID-funded Lebanon Enterprise Development (LED) to sustain and grow.

AGENDA

9:00 PM - 9:10 PM

Introduction & Motivational Thoughts by Maurice Matta

9:10 PM - 9:40 PM

Business environment and competitiveness in crisis conditions
Dr. Fouad Zmokhol, Dean of the School of Business and Management – USJ | President of the Association of Lebanese Business People in the World
-The 4 Rs strategy: Resolve, Resilience, Return and Re-imagination
-New Structure: Cross-functional teams, new KPIs, communication goals
-People: Identify new leaders and champions, energizing, synergizing, cohesive groups
-Old 4 Ds strategy: Diversify, Differentiate, Develop, Delegate vs. the new 4 Ds: Discover, Design, Decide, Deliver

9:40 PM - 9:50 PM

How can SMEs benefit from LED?

With Fouad Abi Antoun, LED Business Advisor
Testimonials by: Bakhos Dweihy, General Manager of MD Medical Industries
Fadia Baloukji, General Manager of Leen SARL

9:50 PM- 10:00 PM

Q&A

MEET THE SPEAKERS

Maurice Matta

Presenter and Producer of the Business News on MTV Lebanon and the Head of Economy Department at ‘‘Annahar’’ Newspaper and Media Group in Lebanon.

Dr. Fouad Zmokhol

Dean of the School of Business and Management – USJ | President of the Association of Lebanese Business People in the World | Certified Independent Board Member | Business Strategist and Advisor | Entrepreneur | Public Speaker

REGISTER NOW TO ACCESS YOUR TICKET

WHAT IS LED?

The Lebanon Enterprise Development (LED) is a project funded by the United States Agency for International Development (USAID) that aims to sustain and increase jobs for Lebanese citizens. LED offers customized technical assistance to local businesses to help them identify and solve the problems that are preventing them from increasing sales, and therefore from needing to hire more Lebanese. Small, medium, or large Lebanese registered businesses in any sector can apply for LED assistance.
If you are a business and looking for technical assistance, apply today via this Online Application

NEED MORE INFO?

If you have any questions about the Live Talks with Maurice Matta, please email us on talks@biatcenter.org, and we will get back to you.