Strategic Partnership
Prior to the event, BIAT and the Batroun Traders Association signed a Memorandum of Understanding (MoU). This agreement laid the foundation for ongoing collaboration to support and develop the local business community through joint initiatives and capacity-building programs.
Digital Marketing Course Overview
Following this partnership, BIAT and CCIAT, in collaboration with the Batroun Traders Association, successfully organized a specialized Digital Marketing Course designed to empower local businesses and entrepreneurs. The session brought together business owners, marketers, and professionals eager to adapt to today’s digital landscape, and served as a valuable platform for knowledge sharing, networking, and practical learning.
Course Highlights:
The course focused on practical tools and strategies to help participants strengthen their digital presence and improve their marketing efforts. Key topics included:
• Social media marketing
• Search Engine Optimization (SEO)
• Customer engagement in the digital space
• Online branding and visibility
• Leveraging digital tools for business growth