Strategic Partnership
Prior to the event, a Memorandum of Understanding (MoU) was signed between BIAT and the Zgharta Zawiyeh Traders Association. This agreement laid the foundation for ongoing collaboration aimed at supporting and developing the local business community through joint initiatives and capacity-building programs.
Digital Marketing Course Overview
Following this partnership, BIAT and CCIAT, in collaboration with the Zgharta Zawiyeh Traders Association, successfully organized a specialized Digital Marketing Course designed to empower local businesses and entrepreneurs. The session brought together business owners, marketers, and professionals eager to adapt to today’s digital landscape, and served as a valuable platform for knowledge sharing, networking, and practical learning.
Course Highlights:
The course focused on practical tools and strategies to help participants strengthen their digital presence and improve their marketing efforts. Key topics included:
• Social media marketing
• Search Engine Optimization (SEO)
• Customer engagement in the digital space
• Online branding and visibility
• Leveraging digital tools for business growth