On Wednesday, 12 February 2025, BIAT and the European Bank for Reconstruction and Development (EBRD) held a successful one-day training at the Chamber of Commerce, Industry and Agriculture of Tripoli, as part of the EU-Funded Advice for Small Businesses programme.
Led by experts Carole Assaf and Nicole Younes from CVM3, the session equipped SME owners, managers, and marketers with practical tools in traditional and digital marketing, brand building, and content strategy.
The event saw strong participation and positive feedback, highlighting the growing need for strategic marketing skills among Lebanese SMEs.